Case Study

FIRENZE

The Social Crowdfunding Academy has been achieved 6 times, training sessions were held at the Fondazione CR Firenze.

All non-profit organizations in the social and cultural sector of Tuscany have been able to request the participation of the totally free training course about the creation and launch of an online fundraising campaign.

The Third Sector in fact always occurs to achieve its objectives and measure future objectives with the ability to attract resources. The “crowdfunding” is a phenomenon that today, thanks to the web is emerging alongside traditional instruments (the donation to the subscription) but requires adequate preparation.

The course, starting with an analysis of the state of the crowdfunding market and analyzing how social – from Facebook to YouTube – relate to the Nonprofit, led the subscribers of the examination of the Digital Analytics tools.

During the six-day course members have alternated moments of classroom theory in practice sessions with the aim of being able once the course to have the necessary tools to develop his own crowdfunding campaign.

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AREZZO

After the successful first edition of Social Crowdfunders (all projects funded with success), an initiative sponsored by Siamosolidali (Fondazione Cassa di Risparmio di Firenze) with Impact Hub Florence, Guanxi and Eppela came back the Social Crowdfunding School in the town of Arezzo.

It was the free training course aimed at non-profit organizations of social and cultural sectors, in six intense days, it provided the know-how and tools required to build and launch a crowdfunding campaign. The course has alternated moments theoretical and practical sessions on topics ranging from the crowdfunding market the use of tools such as Google AdWords, YouTube and Facebook for the third sector, from email marketing to create a landing page until the actual measurement results obtained.

The course is useful because it allows you to give visibility to their actions on the territory promoting them best with the right digital strategies. Beyond the specific project, the association benefits from long-term with a return of image data by skilful use of digital content.

GROSSETO

The path of Grosseto was initiated in parallel to that of Arezzo, at the Professional Institute of Social Health Services ISIS Leopold II of Lorraine.

The path, listening to the needs of the world of associations, was structured to show how the crowdfunding tool can be used as a test market to test the response of the reference community and at the same time promoting the association’s activities.

The target audience are not only all responsible for any type of non-profit association but was also aimed at those involved in operational terms of managing and launching the campaign.

In six intense days it was provided the know-how and tools required to build and launch a crowdfunding campaign. The course has alternated moments theoretical and practical sessions on topics ranging from the crowdfunding market the use of tools such as Google AdWords, YouTube and Facebook for the third sector, from email marketing to create a landing page until the actual measurement results obtained.

The course was important to transform into opportunities for positive social impact on his passion for digital technologies. The third sector is often in trouble in this area because web and social channels are assigned to volunteers sufficiently attuned to their effective use.

BARI

The path to Bari has its peculiarities: framework agreement was signed with the University of Bari. The order is the task of creating skill paths, development and support of innovative team can develop projects that they can find in the crowdfunding tool innovative ways to promote it and to bring the Digital within their own reality.

The first step of the agreement will create a path for college students through the Social Crowdfunding Academy. The path of social crowdfunding academy covers the strategic analysis and the use of digital tools to support the various stages of a crowdfunding campaign.

The goal of the course is to provide an overview of the tools used in the planning of campaigns in order to create a reference crowd before launching the campaign. The crowdfunding is the same one available digital management tool that enhances their potential when it is properly integrated with other areas.

Initially, it is dealt with the technical and theoretical field of crowdfunding. Subsequently deepens the inbound marketing, the different advertising channels (Facebook and Google Ads), email marketing (Lead nurturing and Workflow) and the use of data to support a data driven strategy.

The end of the path is to understand what is driving line connecting the different tools and figure out how to set up a digital strategy adapted to its crowdfunding campaign.